Saturday, 15 October 2011

Client Project #1 : Simulated Client

We have been approached and asked to create a short advertisement for the NTU Alumni foundation.
We were  given a little bit of information about the foundation and what they do (more information here).

With a focus on charity work and giving back to those who are financially not as prepared to go to university, the Alumni foundation has asked us to produce a short media piece spreading awareness about the program.


I have decided to put my focus on the money that the Alumni Foundation provides for cancer research. 
As a moving image student, I figure I can approach this in either two ways.

I can approach this project in the form of a short topical and informational video like below:


I have however developed an interest in another area of moving image, that I think could use to send an appropriate message for the Alumni Foundation.

This area is known as Kinetic Type:


I think considering the quick 2 week turn around for this project, I will have more time to develop a strong piece that is centered around Kinetic Typography, than I will have to film and edit a strong and topical film.


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