We were given a little bit of information about the foundation and what they do (more information here).
With a focus on charity work and giving back to those who are financially not as prepared to go to university, the Alumni foundation has asked us to produce a short media piece spreading awareness about the program.
I have decided to put my focus on the money that the Alumni Foundation provides for cancer research.
As a moving image student, I figure I can approach this in either two ways.
I can approach this project in the form of a short topical and informational video like below:
I have however developed an interest in another area of moving image, that I think could use to send an appropriate message for the Alumni Foundation.
This area is known as Kinetic Type:
I think considering the quick 2 week turn around for this project, I will have more time to develop a strong piece that is centered around Kinetic Typography, than I will have to film and edit a strong and topical film.
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